Let’s go back to the antique
A number of studies show that marketing and branding have their origin in antique times. There is evidence that a fish sauce manufacturer in Pompeii about 35 BC created a mosaic pattern in his atrium representing amphora bearing his personal brand. Other sources claim that marketing has its root in ancient Egypt where about 3000years ago Cleopatra created advertisements on papyrus informing about the price for bringing back the runaway slaves.
When was the biggest change?
Despite its very old origins the marketing in a form that we know today began during the time of the Industrial revolution. It was a time of rapid social changes caused by innovation in technological industries. The faster and easier way of production led to increased consumption, but also a growing competition which incentivized businesses to create various forms of advertisement. The first magazine in America was printed in 1742. The posters introduced in the 19th century quickly became so popular that they had to be banned on property in London! Also in 1867, the earliest billboard was recorded.
The start of new media and digital marketing
From then we can observe constant and rapid development in marketing strategies while the new media were emerging like radio, tv and telephone. The next big step was computers and the internet. The marketing research now often proves that the tools in digital marketing allow companies to learn about their consumers and influence consumer behavior. The growth and popularity of adverts led to ‘marketing blindness’, where we (consumers), are unconsciously ignoring adverts as we are so used to their overload display. It means that the marketers have to put more effort to reach and influence the consumers.
Newsletter Advertising
Newsletter advertising is a type of online marketing strategy used to promote products or services to a target audience. It involves creating a newsletter or email campaign that is sent out to a list of subscribers or customers. The newsletter may include content such as industry insights, product information, or promotional messages. Newsletter advertising can be used to build relationships with customers and increase sales.
How effective is Newsletter Advertising?
Newsletter advertising can be an effective way to reach potential customers, as newsletters tend to be targeted to a particular audience. This can help ensure that your message is seen by people who are likely to be interested in your product or service. Additionally, since newsletters are typically sent out on a regular basis, your message can be seen multiple times, increasing the chances of it making an impression.
So, after all this time, what actually works?
The studies show that among millennials and generation Z, digital marketing that is short, with humor, music and the use of influencers are the most effective. However, one of the crucial things in digital marketing is a well-targeted and interested audience.
The newsletter marketing gives the advertisers a great way to reach an audience that they did not manage to interest before. People following and reading the newsletters in a certain category are likely to be open and curious about the new solutions and products introduced to the sector. Also, placing an ad in a newsletter of an influencer might be a great idea to reach the audience while not spending as much money.
In these times, where marketing and sales are very competitive, it is important to try a variety of marketing channels that let us reach people who are the best fit and have a true interest in our products or service.
The journey is not finished yet
We’ve come a very long way from ancient times through the industrial revolution to the internet and new media. The question that we cannot answer is what is going to happen later? While the technology and media are changing over time, the marketing channels are transforming as well. We have to be ready to adapt to stay ahead of the game. We must continue to explore the new possibilities that technology and media has to offer so that we can continue to innovate and create successful marketing stories!
