The best way to sell a product is to get directly in front of your customers in a consistent but not too obvious manner – through newsletter sponsorship. Newsletter sponsorship is a type of advertising that involves a business or organization partnering with a newsletter publisher to promote their brand or products through the newsletter. This type of advertising often includes promotional content, such as product reviews, special offers, or coupons, that are sent to subscribers of the newsletter with the goal to increase brand awareness and drive sales.
Aside from newsletter sponsorship, there are other digital forms of advertising available for marketers and business owners to choose from. Whether it’s newsletter sponsorship or the other forms of digital advertising, choosing the best platform requires an understanding of not just your business but your target audience as well.
The Current Landscape of Advertising
The current landscape of advertising is one that is rapidly changing. The shift to digital media has created new opportunities for businesses to reach their target audiences, while traditional advertising methods remain popular. Emerging technologies are creating new possibilities for marketers to measure their effectiveness and reach consumers in more targeted and cost-effective ways. When advertising is more precise, there is a greater chance of conversion. However, with so many forms of digital advertising available, selecting the one that works best for you is not a one-time task.
Some of the most popular platforms that businesses use today are Google Ads, Facebook Ads, and LinkedIn Ads. While all of these are ‘digital’, each platform has its own strengths and weaknesses and as a digital marketer, it is your duty to pick the right choice and make it work despite the cons.
Google Ads
Google is the most popular search engine today and with its massive reach, this looks like an ideal platform to advertise your business. Your audience is always actively searching for brands or services and when they go to google and use that ‘search’ button – your goal is to become the first product that they see on the search page – whether it is your site or your ad. This platform is typically for lead gen but this is riskier because search terms are queried at high volume thus are usually competitive and can be very expensive.
Facebook Ads
With 2.85 billion active users worldwide, there is no reason for businesses not to use Facebook Ads to reach their target audience and promote their products and services. What is really unique about Facebook Ads is your ability to create ads based on any goal. Whether it is to increase engagement or increase website clicks or generate more leads, Facebook gives you the control to create the ads that suit your needs. Compared to Google Ads, ad inventory costs are lower with Facebook Ads but be willing to accept a lower conversion rate. But typically, you can make up in volume what you sacrifice in quality.
LinkedIn Ads
LinkedIn Ads are great for B2B marketing, as they allow you to target by job title, company, industry, and more. Thus, it is an excellent digital advertising option in terms of connecting with decision-makers. With LinkedIn, you are talking about quality reach and it comes with a price. When the margin of error is much smaller, the budget moves quickly with LinkedIn Ads. LinkedIn can also be a great option for B2C marketing campaigns but needs more effort to spend efficiently.
Google Ads, Facebook Ads, and LinkedIn Ads are all used for the same purpose – reach potential customers and drive website traffic. However, they all offer their own unique features and benefits, such as targeting capabilities, detailed analytics, and creative flexibility. Google Ads allows businesses to reach potential customers through its search engine, while Facebook Ads is great for targeting specific demographics. LinkedIn on the other hand can be used to create targeted campaigns and reach professionals to promote services and products. Despite their differences, all of these platforms offer a range of benefits:
1. Increased visibility – “get noticed”
2. Targeted reach – “the right message reaches the right people”
3. Cost-effectiveness – “can be tailored to suit the budget”
4. Measurable Results – “data on performance is provided”
Other things that you may also want to consider when choosing between these platforms are the following:
1. Ease of use – Facebook has the most intuitive interface. A person can set-up an FB Ad with just a few clicks and launch in less time. Google Ads requires more effort but it becomes easy once the account is structured correctly. LinkedIn Ads, same with Google Ads need more understanding on how to use the interface.
2. Options for Ad type – Google and Facebook offer more options for ad type, campaign settings and targeting scenarios. Since LinkedIn Ads is more B2Bthan B2C, their options for ad type can be fairly limited.
3. Reporting – Google Ads tops the list as they seem to just have their stuff together in terms of the reporting. LinkedIn Ads and Facebook Ads have a lot more to improve in this area.
Choosing between Google Ads, Facebook Ads, and LinkedIn Ads is all a matter of “what is more appropriate based on your goal?” If the marketing is done right, it won’t matter what platform to use. There is really no best platform to use but more on asking these two questions before choosing the advertising tool: where do my target audience hang out? And am I doing my marketing right? All three can serve either a goal but some are much more efficient than the others.
Challenges in using Facebook Ads, Google Ads, and LinkedIn Ads
Things are so much different now as compared to 5 years ago. Today, stricter regulations are in place so reaching your target audience is not as easy as it used to be. Aside from new policies, some of the challenges highlighted below are from before and there hasn’t been any major improvement done to address those in the current state:
For Facebook Ads – Government regulation has caused a lot of interest categories to be removed. Also, no one goes onto Facebook thinking, “today I’m going to buy a new pair of shoes”. There is no buyer intent exhibited in the casual state that Facebook users usually are. Since Facebook cannot really determine who is most likely to buy or not, you will really need to spend a lotto get the right quantity you need to increase the probability of conversion.
For Google Ads – can be expensive and it will be hard to forecast the spend you will have for each month. With so many businesses using Google Ads, it can be difficult to stand from the competition. Without proper targeting, you will be wasting a lot of money to get to the right audience.
For LinkedIn Ads – always and almost will be expensive due to the high quality of leads. So, if your business is small, this may not be a viable option for you. Since targeting is very specific, reaching a broader audience is difficult. The Ads should be designed with the right audience in mind because poorly designed ads can lead to low engagement and poor results.
A New Way to Advertise is Email Newsletters!
An email newsletter is a type of advertising that involves sending a promotional message or content to a group of subscribers via email. These newsletters can be sent on a regular schedule, such as daily or weekly, or they can be sent as part of a special promotion or event. The goal of email newsletter advertising is to promote a business or product to a targeted group of potential customers, and to encourage them to take a specific action, such as making a purchase or visiting a website.
Since the readers of the newsletters are engaged subscribers, they are more likely to engage with email newsletter ads than interruptive pop-ups or banner ads. Also, unlike Google Ads, Facebook Ads, and LinkedIn Ads - email newsletters are less crowded allowing your ads to stand out.
What are the Unique Benefits of Email Newsletter Advertising?
Targeted reach: Email newsletters are typically sent to a specific group of people who have opted in to receive them, which means that your advertisements will be seen by people who are interested in the topic of the newsletter. This can help to ensure that your ads are seen by the right audience and are more likely to be effective. This is different from social media or other platforms, where the audience for a particular message can be more difficult to control or predict.
High visibility: Email newsletters are often sent to a large number of people, which means that your ads will have a high level of visibility. This can help to increase brand awareness and reach a wider audience.
Cost-effective: Advertising through email newsletters is generally less expensive than other forms of online advertising such as Google Ads, Facebook Ads, and LinkedIn Ads. This makes it an attractive option for businesses on a budget.
Measurable results: Most email marketing platforms provide detailed metrics and analytics, which can help you track the success of your email newsletter advertising campaign. This can help you to understand which ads are performing well and adjust your strategy accordingly.
What is PostApex and Why Choose This Platform As Your Online Advertising Newsletter Platform
PostApex provides an avenue for your to fill your ad space and money without charging your subscribers directly. It connects you with relevant email ad advertisers for free. But how exactly do you make money?
PostApex follows the cost-per-click (CPC) campaign model that allows you to get paid for every unique click from your newsletter advert. There is no fixed earnings because it depends on the advertisers but if you do the match at 10k subscribers and a 2% click-through rate (CTR), you could potentially make $300 per advert!
Starting with PostApex comes with 2 easy steps:
1. Creating your profile.
2. Adding your newsletter.
An admin will review the account you created and once you are approved, you're all set to receive the adverts.
How does it Work Exactly?
Ad Allocation
1. The platform will automatically match you with relevant ad units and this could happen within a few hours after you get approved.
2. Your dashboard shows the view for all the ads you’re approved to run.
3. The guarantee is there will always be one ad available to run for your newsletter.
Inserting ad links
A tracking URL, ad copy, and graphics will be sent to you so you can plug this into your issues and style them as you see them fit (see the flexibility here!)
Checking your click stats
Once your newsletter goes live with the ad, you can visit your dashboard for real-time tracking. What gets clicks, gets paid. No fuss and no other complications.
Withdrawing your earnings
Your balance will be available in your wallet which you can always withdraw anytime at no extra fee!
Creating the newsletter is one job but growing it is another. It demands time and commitment and as such, you cannot keep doing it for free. At the end of the day, to continue doing what you love, you need to find some way to make money for your efforts. Think of it this way - it’s not just the money but the ‘value’ that you can add to your newsletter and subscribers eventually. So why pay for a subscription when you can choose PostApex and start monetizing for free?
