With the rise of email marketing, so has the demand for tools to manage it. While there are an abundance of email marketing services on the market today, many of them target a niche segment of users. For example, Drip is great for e-commerce businesses but not as useful for service-based companies. That's why you need more than just one email marketing software! Here are 5 alternative email marketing services you may not have heard about but should consider if you're looking to lower your costs while increasing your ROI.
What is an email marketing service?
This is a tool that allows you to send emails automatically, organize your subscribers into segments, and track the number of opens, clicks, and even unsubscribes. The best email marketing services can increase engagement and, ultimately, sales. There are a number of benefits to using email marketing, including the ability to track ROI easily and automate your email process. Email marketing works because consumers now expect to receive emails from businesses. So, when you're sending emails, think about how you can make them both useful and intriguing. Consumers will be much more likely to open emails if they're interesting and useful, so try to think about the kinds of emails that would be useful to your target audience.
Sumo
Sumo is the perfect solution for anyone looking to increase traffic and engagement on their website. With an array of widget-like apps available for free, you can add features such as List Builder, Heat Maps and Share in a single plugin. Furthermore, you can customize and expand the plugin through the 'Sumo Store', and have access to further apps at an affordable price. Sumo’s List Builder is a helpful tool to increase your daily email signups and integrates easily with leading email-marketing services. Features like Heat Maps give you a visual representation of where your website visitors are clicking and Share connects to over 16 social services, making it easy to spread your content. Installation of Sumo is easy and hassle-free, with a one-click, drag and drop approach. It's compatible with all popular HTML and CMS-based websites, including Wordpress.org, Shopify, Squarespace, Tumblr, Blogger/Blogspot and Weebly. With many commercial sites already using Sumo, you can be sure that it will be a great addition to your website.
ConvertKit
ConvertKit is designed to be user-friendly and easy to use. It comes with a drag-and-drop editor that makes it easy to create beautiful emails. It also offers users the ability to personalize their emails with tags and custom fields. The platform also provides users with powerful analytics to monitor the performance of their campaigns. Users can set up automated emails, such as welcome emails and abandoned cart emails. They can also set up rules to send emails to specific segments of their list.
Close.io
Like many email marketing services, Close.io focuses on tracking opens and clicks. What sets it apart, though, is its ability to analyze the content of emails for you. That means you don't have to write or even read every email you send. As you send emails through Close.io, it tags them with content like "topics," "images," and "emojis." It then uses machine learning to help you create more effective emails. It works with a number of email marketing services, including Gmail, Outlook, and Overwolf.
Drip
As one of the oldest email marketing services on the market, Drip has a lot of experience behind it. That experience, combined with its focus on creating high-quality content, makes it a great option for marketers. What makes Drip unique, though, is its focus on drip marketing. This is a marketing strategy that starts with a low-quality content and gradually turns it into a high-quality one. That means emails are sent out in a low-quality format so that, by the time they reach their target audience, they're highly engaging. Drip also offers a number of tools to help you manage your email marketing, including email tracking, segmentation, and A/B testing.
AWeber (Formerly Weebly)
AWeber is a long-time email marketing service that has evolved over time to become even more powerful. It now has tools for sending emails and tracking opens, as well as tools for tracking clicks, and even tools for collecting feedback. What sets AWeber apart from other email marketing services is how easy it is to install and use. You can easily set up an email campaign in just a few steps and start sending out emails right away. AWeber gives you the ability to create unique email addresses and track open rates. It also gives you the ability to create segmented lists based on the content of your emails.
Conclusion
Email marketing services can be an effective way to increase ROI for businesses. There are a variety of services available, each with its own unique features and capabilities. By exploring the options and finding the one that best fits your needs, you can lower your costs and maximize your ROI. SumoMe, ConvertKit, Close.io, Drip, and AWeber (formerly Weebly) are just some of the many alternative email marketing services that can help you to achieve your goals..
