Instead of deleting the addresses of all those subscribers who haven’t engaged with your content in months or years, why not have them check in on you every now and then? You see, it’s better to keep a few great than never to begin with. Keeping a small group of loyal subscribers — even if they haven’t been actively reading your emails for a while — is much better than deleting thousands of mailing addresses. Keeping an email subscriber list clean isn’t just good for the brand but also for the individual subscriber. Who wants to read through hundreds of emails each day? Not many people besides perhaps some highly dedicated readers. So if you don’t want to experience this black hole of email marketing, regularly clean your email subscriber list.
What to Include in a Clean Email Subscriber List
Campaign Name and Description: You want your subscribers to remember you and your business. Informing them of this while they are checking your emails can really help.
Email Subject: Make Your Emails Stand Out - Get Your Subscribers to Remember & Respond. The subject of your email should be the first thing your subscribers see and the first thing they think about when they open your emails.
Email Body: Craft emails that captivate your subscribers and make them want to take action! Ensure that your content is engaging and relevant to your readers.
Email Signature: Your signature is the last thing your subscribers see before clicking out of your emails. It’s a good idea to mention your blog post name, your email address, and any other relevant information here.
How often should you clean your subscriber list?
If you have a customer list of 10,000 subscribers, it would be a great idea to clean your list once per year. However, this is not a hard-and-fast rule; you can clean your list more often if you feel you need to. If you have a heavily engaged list, you can clean your list more often. On the other hand, if you have a list with a high number of unsubscribes, you should refrain from cleaning your list as it will only make the list look unprofitable. Remember, clean your list only if you have subscribers who have been unsubscribing from your emails for an extended period of time. If you clean your list and then see that you got rid of a lot of subscribers who haven’t been unsubscribing for long, you will be frustrated and will not be able to deliver quality content to your email list. So, when should you clean your list depends on the condition of your list. If you have a clean list, you can clean it once a year. On the other hand, if you have a dirty list, you can clean it more often.
When should you remove an email address from your list?
If your emails are not being opened and read, even after numerous attempts, you should consider cleaning your list. The easiest way to do this is to replace a subscriber with someone new. You should also consider removing an email address from your list if it does not open emails, if it is spam, or if it is not a valid email address. When you remove an email address from your list, you are unsubscribing that person from your list. However, you are not deleting the address from your system or writing it off as defunct. Be careful to not remove an email address from your list if the person is still reading your emails but not opening them.
The Importance of Weekly Email Marketing
Email marketing is a powerful marketing tool that can help you drive traffic to your website, convert leads into customers, and increase brand awareness. In order to be successful in email marketing, you need to create a list of email subscribers who will open, click, and reply to your emails. When you have a clean subscriber list, you will be able to market to your target audience by sending them emails that they will actually read and reply to. A subscriber's unsubscribing from your emails, or not opening them at all, is not an indicator that your content is not interesting. Instead, it's more likely to be due to a lack of content relevance and not because you are a bad marketer. Fortunately, cleaning your list, as discussed above, is one easy way to make sure you have the right message delivered to your most engaged readers.
Why You Shouldn’t Just Delete Your Email Subscribers
If you have a clean subscriber list, you can easily re-engage your subscribers by sending them relevant and engaging emails. In order to generate traffic and re-engage your email list, all you need to do is add a carefully curated series of emails. And the best part? You don’t have to write these emails from scratch. You can use email marketing software, such as MailChimp or AWeber, to build emails that re-engage your list. These emails can be as simple as an "I miss you" message from you to your subscribers, or as complex as a mini-course on how to build a website. Whatever you send, make sure that it re-engages your readers and expands their knowledge on their topic.
Conclusion
Regularly cleaning your email list can help you maintain a high-quality subscriber list while also keeping your list from having too many unsubscribed addresses on it. In order to clean your list, look for unopened emails in your inbox and try to re-engage these people. You can also use email marketing software to build re-engagement campaigns so you can re-engage your list without re-writing emails from scratch.
